2021

Carrefour

App

 

CHALLENGE

To stand out in the market, we defined three strategic pillars aligned with Carrefour's vision for the coming years.

 

C O N S U M E R C E N T R I S M

Our customers expressed a desire for economy, practicality and multichannel

C A R R E F O U R C O N T R O L

Carrefour's goals are clear: greater relevance,
share of wallet and food transition

A R T I F I C I A L I N T E L I G E N C E

The proposal to be the trusted food advisor it will only be possible with transparency and intelligence

 
 

Through the design process we made tangible
a new version of app for Carrefour

 

EMPHATHISE

We aligned the challenges and went to understand our client's behavior.

DEFINE

We analyze and organize the results to define the challenges and opportunities.

IDEATE

In this stage of generating ideas we prioritize through a matrix of complexity, cost (time x money) and business impact.

PROTOTYPE

We made tangible through a high-fidelity prototype to bring a good perception of the test user.

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The structure of the new Carrefour app was defined based on the features co-created during the workshop.

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"A consistent experience is a better experience."

Mark Eberman

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My activity was to manage all stages of the Design process, both for partners and internal team. Always in line with the quality of delivery within the planned time.

 

P R O J E C T T E A M

CX Director: Renato Virgili

Design Coordinator: Lincoln Shiguio

Interaction Designer: Diogo Campos

User interface: Diego Campos

Project Manager: Dalila Rossini

Product Owner: Wilson Santos

Workshop & Research: Plurix agency