2024
Porto
App + Web
AI has boosted our creativity and efficiency
CHALLENGE
Transform Porto's CX/UX area into a reference in optimizing the customer experience, ensuring high quality deliveries with reduced costs and operational time.
Pillars of the Approach
C O N S T A N T I N N O V A T I O N
I used cutting-edge tools and innovative strategies to ensure we were always one step ahead, offering creative and effective solutions.
A C T I V E C O L L A B O R A T I O N
I believed that teamwork was fundamental to success. I collaborated closely with different areas to achieve common goals.
G R O W T H & D E V E L O P M E N T
I invested in the continuous development of the team, promoting an environment where everyone could learn, grow and overcome challenges together.
We adapt our prompts to different contexts, ensuring that each image stands out and is relevant.
New Portal Porto
Images that reflect excellence
We standardize images to create a harmonious visual experience and highlight our commitment to the quality we offer from the first moment.
We reduced production time by 60% and improved the quality of campaigns.
We implemented a new image production process that cut production time by more than 60% and increased the quality of deliveries in all campaigns.
Result
Another project involving AI
Humanizing Personas with AI and Data
Research
After extensive data modeling and research, we developed 8 personas. Using real data, we create images with AI to bring personality and humanize each one.
Project Team
Design Manager: Lincoln Shiguio
CX Coordinator: Sanrick
Researcher Specialist: Marcela Souza
CX: Felipe Sandri
Advanced Analytics Manager: Luis Tofoli
P&D Lead: Pedro Ribeiro
Brand Strategy: Bruno Pucci
Copywriter: Roberta Abrantes