B U S I N E S S S T R A T E G Y
Deliver the best solution of a traditional model that is already known, but not understood.
The Challenge
U N C O M P L I C A T E
Showing that earning miles can be simple and tangible. Being clear and honest in the communication and didactics of the product.
T O E D U C A T E
Demystify for the young person that he does not need to spend more money but to use in the right place.
T O S H A R E
The user shares his efforts with his friends and Smiles shares the user's efforts with its partners.
OUR AUDIENCE
It permeates digital environments that are breaking traditional models and escape the barriers of understanding and use. To generate more than advantages, generate trust and ease.
Whatever it is, the way you tell your story online makes all the difference when the project is authentic.
As Creative Lead; my duties involve designing concepts, as well as managing the design team and agency partners on a daily basis.
P R O J E C T T E A M
Creative Lead: Lincoln Shiguio
Interaction Designer: Milena Santos
User interface: Diego Campos | Wellen Nogueira
Ux writing: Flavia Figueiredo
Product Owner: Wilson Santos
Illustrator: Viti Grosman
Branding: Agency Bubble